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1st International Colloquium on Legal and Business Communication (ICLBC)<\/h1>\n
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The 1st International Colloquium on Legal and Business Communication (ICLBC)<\/strong> will be held online from 22 to 23 February 2025<\/strong> and hosted by the Austrian Association for Legal Linguistics (AALL) in cooperation with the Faculty of Law at Sigmund Freud University Vienna<\/strong>. It is our great pleasure to welcome Professor Ursula Lutzky<\/a><\/strong> (Vienna University of Economics and Business) and Professor Stephen Barth<\/a><\/strong> (University of Houston) as next year\u2019s keynote speakers.<\/p>\n CET<\/strong><\/p>\n 15:00 \u2013 16:00<\/strong> \u2014 Registration<\/strong><\/p>\n 16:00 \u2013 16:05<\/strong>\u00a0\u2014 Welcome Address\u00a0\u00a0<\/strong> 16:05 \u2013 16:10<\/strong> \u2014\u00a0 Opening<\/strong> 16:10 \u2013 17:00<\/strong> \u2014 Keynote<\/strong> 17:00 \u2013 17:15<\/strong> \u2014 Break<\/p>\n 17:15 \u2013 17:45<\/strong> \u2014 Daniel Green & Janu\u0161 C. Varburgh<\/strong> 17:45 \u2013 18:15<\/strong> \u2014 Stephan Keiler<\/strong> 18:15 \u2013 18:45<\/strong> \u2014 Justin McNamara & Michaela Rusch<\/strong> 18:45 \u2013 19:00<\/strong> \u2014 Break<\/p>\n 19:00 \u2013 19:30<\/strong> \u2014 Waldemar Nazarov<\/strong> 19:30 \u2013 20:00<\/strong> \u2014 Irina Gvelesiani<\/strong> 20:00 \u2013 20:15<\/strong> \u2014 Break<\/p>\n 20:15 \u2013 20:45<\/strong> \u2014 Parineeta Goswami<\/strong> 20:45 \u2013 21:15<\/strong> \u2014 Barbora Tome\u010dkov\u00e1<\/strong> 21:15 \u2013 21:30<\/strong> \u2014 Discussion<\/strong><\/p>\n CET<\/strong><\/p>\n 09:00 \u2013 09:50<\/strong> \u2014 Registration<\/strong><\/p>\n 09:50 \u2013 10:00<\/strong> \u2014 Warm Welcome<\/strong> 10:00 \u2013 10:50<\/strong> \u2014 Keynote:<\/strong> 10:50 \u2013 11:00<\/strong> \u2014 Break<\/p>\n 11:00 \u2013 11:30<\/strong> \u2014 Petra Sch\u00f6n<\/strong> 11:30 \u2013 12:00<\/strong> \u2014 Matthias Eder<\/em><\/strong> 12:00 \u2013 13:00<\/strong> \u2014 Lunch Break<\/strong><\/p>\n 13:00 \u2013 13:30<\/strong> \u2014 Maria Pober<\/em><\/strong> 13:30 \u2013 14:00<\/strong> \u2014 Josephine Papst<\/em><\/strong> 14:00 \u2013 14:30<\/strong> \u2014 Mechthild Geyer<\/strong> 14:30 \u2013 14:45<\/strong> \u2014 Break<\/p>\n 14:45 \u2013 15:15<\/strong> \u2014 Martina Baj\u010di\u0107<\/strong> 15:15 \u2013 15:45<\/strong> \u2014 Melike Akay & K\u00fcbra \u00c7ekmegeli<\/strong> 15:45 \u2013 16:15<\/strong> \u2014 Harshita Talukdar & Arup Kumar Nath<\/strong> 16:15 \u2013 16:30<\/strong> \u2014 Discussion & Farewell<\/strong><\/p>\n Stephen Barth,<\/strong> Professor of Hospitality Law and Leadership Attorney Founder of HospitalityLawyer.com<\/p>\n Communication and the Law: Transparency, Clarity, and Mutuality in Hospitality Contracts<\/strong><\/p>\n In today\u2019s complex legal landscape, effective communication is not just an asset\u2014it\u2019s a necessity. This keynote presentation delves into the intersection of communication and the law, emphasizing the pivotal roles of transparency, clarity, and mutuality in crafting and understanding contracts. Contracts are the cornerstone of professional relationships, yet they often rely on dense legalese that can obscure intent and breed misunderstandings. This session will explore strategies to demystify legal language, ensuring it serves its true purpose: facilitating clear, fair, and enforceable agreements. By bridging the gap between legal precision and human understanding, this presentation will equip participants with the tools to create contracts that are not only legally sound but also clear, equitable, and mutually beneficial. Whether you\u2019re a lawyer, business leader, or professional navigating contractual agreements, this keynote promises to transform how you communicate within the framework of the law.<\/p>\n Stephen Barth<\/strong> earned his BA in Economics, MA in Communications and JD from Texas Tech University. He is the Founder of HospitalityLawyer.com, The Hospitality Law Conference series, the Global Travel Risk Summit Series and the co – author of the Hospitality Law Textbook. He is a professor of Hospitality Law and Leadership at the Conrad Hilton College of Global Hospitality Leadership, University of Houston. In his classes he focuses on communication skills and in his work he stresses the need for transparent cogent communication along with mutuality in contracts.<\/p>\n Ursula Lutzky,<\/strong> Associate Professor at the Vienna University of Economics and Business and ABC\u2019s Regional Vice President for Europe, Africa and the Middle East.<\/p>\n \u201cNobody asked you for your political opinion, brand\u201d Today, businesses frequently draw on digital media when interacting with their stakeholders. Research on digital business communication, or more specifically webcare (van Noort and Willemsen 2012), has advocated a specific style of language use in online contexts and encouraged businesses to communicate with a \u2018Conversational Human Voice\u2019 (CHV, Kelleher and Miller 2006). One feature of a CHV is communicating with a sense of humour, which may have benefits, such as leading to increased user engagement. At the same time, humour may polarize and divide business\u2019 client base, which may entail negative outcomes. This is also the case when businesses engage in corporate social advocacy (CSA) and take sides on contested issues, such as vaccination (van der Meer and Jonkman 2021). This study explores the digital communication of the Irish budget airline Ryanair, which during the COVID-19 pandemic combined these two polarizing strategies of adopting a humorous approach and taking a stance on socio-political issues in its external communication. Using a corpus linguistic methodology, it studies a 4.5-million-word corpus of posts on Twitter (now X) which were shared by and addressed to Ryanair between October 2020 and March 2023. The results show that Ryanair discussed several topics that were not immediately related to its core business, often in a humorous manner, and that its engagement with a range of (socio)political issues was not always appreciated by stakeholders. These findings are discussed with reference to Ryanair\u2019s brand identity, as an edgy airline, and by relating its digital discourse strategy to the context of communication and its reputation as an air travel provider that is unconventional and partly brash.<\/p>\n Ursula Lutzky <\/strong>\u00a0is an Associate Professor at the Vienna University of Economics and Business, where she teaches on the master\u2019s in business communication. She is a linguist specializing in the study of language in business contexts. Her research focuses on external business communication, that is communication between businesses and the outside world. She mainly studies how businesses communicate through digital outlets by investigating large samples of digital data, such as blogs, microblogs, e-commerce platforms and forums. Her most recent monograph, The Discourse of Customer Service Tweets (2021, Bloomsbury), explores the linguistic and communicative features of customer service interactions on social media. She is an active member of the Association for Business Communication (ABC) and currently serves the role of ABC\u2019s Regional Vice President for Europe, Africa and the Middle East.<\/p>\nUpdated Final Programme<\/strong><\/h3>\n
Saturday, 22nd February<\/strong><\/h3>\n
\nDaniel Green <\/em><\/strong>(AALL)<\/em><\/p>\n
\nKonrad Lachmayer <\/strong>(Faculty of Law, Sigmund Freud University \/ AALL)<\/em><\/p>\n
\nStephen Barth<\/strong> (Conrad N. Hilton College, University of Houston)<\/em>
\nBridging Communication and the Law: Transparency, Clarity, and Mutuality in Hospitality Contracts<\/em><\/p>\n
\nDebating Rhizomatic Theory in Hospitality Law and Management: Pros and Cons and Why It Does (Not) Work<\/em><\/p>\n
\nConflict of Jurisdiction in Letting of Holiday Homes Matters<\/em><\/p>\n
\nOnly a Matter of Words? A Corpus-Based Study of the Websites of Popular European Businesses Analyzing Diversity and Inclusion Notes with a Particular Focus on Existing Legal Frameworks<\/em><\/p>\n
\nCross-Systemic Legal Communication as a Form of Frame-Based Knowledge Transfer: On the Limits of Linguistic Flexibility<\/em><\/p>\n
\nThree Fiducie-s from the Perspective of the Specialized Combined Parallel-Comparable Corpus<\/em><\/p>\n
\nLegal Compliance in Hospitality Through Strategic Communication: A Comparative Analysis of Privacy and Data Protection Policies<\/em><\/p>\n
\nSlavic Solidarity and the Use of the Word \u2018Russian\u2019 in Food Names<\/em><\/p>\nSunday, 23nd February<\/strong><\/h3>\n
\nJanu\u0161 C. Varburgh (AALL)<\/em><\/p>\n
\nUrsula Lutzky<\/strong> (Department of Business Communication, WU Vienna)<\/em>
\n„Nobody Asked You for Your Political Opinion, Brand“: Polarisation and Identity in Digital Business Communication \u2014 A Case Study from the Transport Industry<\/em><\/p>\n
\nStrategies Against Online Offences in the Hospitality Industry: Understanding and Mitigating Your Hotel\u2019s Online Exposure in Dealing with Offensive Feedback<\/em><\/p>\n
\nCommunication in the Hospitality Industry: Considerations from a Finance Perspective<\/em><\/p>\n
\nChallenging the Generic Masculine: Androcentrism of Professional Designations in the Hospitality Industry<\/em><\/p>\n
\nThe Nuance Makes the Difference! Simple and Understandable Language in Legal and Business Communication Within the Diverse Culture of Hospitality<\/em><\/p>\n
\nInviting Diversity: Why the Hospitality Industry Needs Inclusive Language<\/em><\/p>\n
\nEmpowering Citizens in B2C Communication<\/em><\/p>\n
\nContextualising Crisis: A Comparative Linguistic Analysis of Modal Verbs in Suicide Letters from Hotel Settings and Mainstream Sources<\/em><\/p>\n
\nHow Are Words Used to Trick People? And Why Should the Hospitality Industry Care?<\/em><\/p>\n![\"\"](\"http:\/\/oegrl.com\/wp-content\/uploads\/2024\/07\/Stephen-Barth-2.jpg\")
Image credit: Stephen Barth<\/em><\/p>\n
\nThrough real-world examples and actionable insights, attendees will learn:
\n\u25cf\u00a0 The Power of Plain Language: How simplifying legal jargon enhances comprehension without sacrificing precision.
\n\u25cf\u00a0 Transparency as Trust-Building: The role of openness in fostering stronger business relationships.
\n\u25cf\u00a0 Clarity in Drafting: Techniques for reducing ambiguities that can lead to disputes.
\n\u25cf\u00a0 Mutuality as a Foundation: Ensuring contracts reflect balanced obligations and benefits for all parties.<\/p>\n![\"\"](\"http:\/\/oegrl.com\/wp-content\/uploads\/2024\/10\/2024_05_24_LangeNachtDerForschung_PascalRiesinger_0599_Pascal-Riesinger_314_zoom-1.jpg\")
Image credit: Pascal Riesinger<\/span><\/em><\/p>\n
\nPolarization and identity in digital business communication A case-study from the transport industry<\/strong><\/p>\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0
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